From Good Presenter to
Top On-Air Personality

The target of this workshop is turning good presenters into first class on-air-personalities.

Goal:

Entertaining and informing, being close to the listeners and almost like a friend, speaking their language and having charisma: Moderation III – Personalities is especially created for experienced presenters.

The focus of this workshop is the presenter’s personality. Its effect on the listener is individually elaborated and the self-image is compared with the external perception.

Together we work on the image and above all the charisma. The moderation is built around the typical edges of the presenter to shape a memorable on-air personality.

The seminar focuses on the radio station as a brand. Developing a presenter’s personality is the same as developing a presenter’s brand. Of course it must match the station brand and go along with it. Moderation III – Personalities is a high level workshop for established pros and top presenters.

Content:

  • The anchor & his/her listeners
  • The anchor & his/her team
  • The anchor & his/her station
  • The anchor & his/her brand
  • Self-image – external perception – desired image

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Building Market Leaders

BCI is the leading media consulting company in Europe. We have been supporting our clients from all over Europe with research, consulting, music productions and workshops for over 30 years.

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