Detlef Budig

Detlef is a morning show personality coach, program-strategist, storyteller and story builder & on air promotion-expert. Budig is still on the air two weeks a month as a drive time host at hr1.


  • coaching
  • promotion
  • social media

His career started in 1989 at Radio T.O.N. in Bad Mergentheim. After the reunification of Germany Budig went to Antenne Thüringen to be a morningshow presenter and chief producer. After one year he left Weimar and went to Baden-Baden to work for SWF3. In 1994 he switched to Hit Radio FFH where he presented the morning show called “Guten Morgen Hessen”. He did that for 10 years with Johannes Scherer.

Budig left FFH in summer 2010 and started to work for SWR1 Rheinland-Pfalz. 5 years later, in 2015 he came back to Hessen to take over the hr1 morningshow “Start”. By now he is bi-weekly hosting the Drive Time Show at hr1.

Budig works for both, public and private radio stations, in Germany and in Switzerland in the fields of personality coaching, on air promotion, show- and editorial management, media branding as well as the development of online- and social media-strategies.


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