Mike is the founder of BCI. And the personified inspiration! He is driven by curiosity and “hunger”. The ability to learn something from any situation, from any person at any time is what distinguishes him. His endless enthusiasm (“You HAVE to listen to that. It’s brilliant”) is contagious.
Haas already started his radio career at the age of 17 with several internships at both: radio and TV stations in the US. Two bachelor degrees and one officer’s training later Haas landed at AFN Europe where he worked as a program director during his profession as an officer of the US Army, stationed in Germany.
Haas founded BCI in 1985 and 30 years later he is still here even though he took some time off in between. In 1988 Haas launched Antenne Bayern as a founder and program director and moved on to Sat.1 in 1995 where he functioned as Deputy CEO and Executive Vice President in the fields of marketing, promotion and design.
Since 2001 Mike has been exclusively available for BCI and his customers again. His “holistic” approach to his clients’ brands and the consequent questioning of all actions have helped radio stations and their professionals all over Europe.
– A person’s mind is not a container to be filled, but rather a fire to be kindled” – Dorothea Brande –